About us

Hi, I’m an industrial designer and the founder of Kiwi Design, a consumer electronics brand. But deep down, I’ve always had a love for jewelry. Now, I’m turning that passion into a new chapter of my life—a jewelry brand that’s all about creating beautiful pieces for everyone to enjoy.

For years, I admired the beauty of diamonds and gemstones, but the high price tags always kept them out of reach. Even though I loved them, I couldn’t justify spending so much. In fact, I didn’t buy my first diamond until I was 40.

That changed when I discovered lab-grown diamonds and gemstones. They’re just as stunning as natural ones but so much more affordable. Recently, I designed a custom half-eternity ring with seven lab-grown diamonds, each 0.3 carats. It cost $600, and I absolutely love it. It’s small, sparkly, and brings me so much joy every time I wear it.

This experience inspired me to create a brand that makes jewelry like this accessible to everyone. Lab-grown diamonds and gemstones aren’t just for engagement rings—they’re perfect for everyday wear, too. I hope to help you find pieces that bring you happiness and a little sparkle, no matter the occasion.

Our team is based in Shenzhen, Shui Bei, and we're all about creating beautiful, lab-grown diamond and gemstone jewelry. Lab-grown diamonds are not only more affordable, but they’re also better for the environment and ethically made. This means you can enjoy bigger, higher-quality diamonds without breaking the bank and earth.

Many of our diamonds are among the purest and rarest—Type IIa, which makes up only 2% of natural diamonds. Besides offering stunning white diamonds, we also have lab-grown colored diamonds and affordable 9K or 14K gold pieces. We’re excited to share more with you, so stay tuned!